Business Daily from THE HINDU group of publications
Friday, Sep 28, 2007
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Business Daily from THE HINDU group of publications Friday, Sep 28, 2007 ePaper |
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E-Mail Info-Tech - New Products & Services Now, e-mail ID to reflect your personality
E-mail IDs get personal: Mr Jaspreet Bindra, Country Manager, Online Services Business, Microsoft India, at a press conference in the Capital on Thursday. Our Bureau New Delhi, Sept 27 If you always wanted to tell the world how you feel or what you are like, this could be your chance. You can now be rahul@underpaid.co.in, amit@workaholic.co.in, pranav@slipperysadhu.in or settle for a less wacky e-mail id like kishore@itsmychoice.in. Microsoft on Thursday unveiled personalised e-mail service in India, allowing users to pick and choose an e-mail ID from amongst 250 custom domains which describe users’ personality, indicate where they live, and even personify their tastes and likes. “We had recently conducted a pilot project in Mumbai on the custom domain Lokhandwalarocks.com and received a strong response with over 10,000 users opting for it. With today’s launch, users can go to www.coolhotmail.com and choose from amongst 250 domains, to arrive at a combination that best portrays their personality – for free,” Mr Jaspreet Bindra, country manager - Online Services Business, Microsoft India said. He said Microsoft’s research showed that while the youth wanted to exemplify their identity, there were not enough e-mail IDs describing user personalities. “An e-mail ID is an integral part of one’s own identity and since people use e-mail as the primary mode of contact, it is important to have an e-mail ID which is unique. This led us to roll out a comprehensive list of free personalised e-mail IDs that will allow users more choice in an e-mail ID with all the added features of their Windows Live Hotmail account,” said Mr Bindra. The company plans to unleash an advertising campaign (online, television and radio) in the next 2-3 days to create awareness about the new initiative. The list made available by Microsoft has some rather funny options including jinxed4ever.net, againstthelaw.co.in, stuckinarut.co.in, overworked.co.in, amongst others, to choose from. More Stories on : E-Mail | New Products & Services
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