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STRATEGY
Nitco Tiles designs strategy to boost sales, improve margins
Plans more company-owned stores, Express outlets More

Khodays set for a comeback
Bangalore, Sept. 28 Liquor major Khodays is all set to make a major comeback and has set aside Rs 200 crore for expanding and reviving some of its brands.Khodays is also in talks with a distiller in Scotland for acquisition, Khoday ... More

Now, get British Airways tickets online
Buying a British Airways ticket is now only a mouse click away. The airline has launched the facility to purchase tickets on www.ba.com. Briefing newspersons, the Area Commercial Manager, Ms Amanda Moss, said ... More

RURAL MARKETING
Max Life, district co-op bank tie up
Max New York Life (MNYL) and the District Cooperative Central Bank Ltd, Mahabubnagar, today announced a strategic referral tie-up. MNYL will utilise the branch network of the district bank to sell its life insurance products. The tie-up with the ... More

CONSUMERISM
Consumption pattern in rural areas sees change: Study
New Delhi, Sept. 28 The total number of rural households is expected to rise from 135 million in 2001-02 to 153 million in 2009-10. Thus, this is likely to result in rural India becoming the largest potential market in the world, notes a ... More

ADVERTISING
BIG 92.7 FM rolls out campaign
Adlabs’ radio network BIG 92.7 FM has launched its first television campaign featuring brand ambassador Abhishek Bachchan. The Rs 5-crore campaign is to run for 6 weeks in its first burst. “We are at 33 live stations currently and ... More

PROMOTIONS & OFFERS
Corporates face off in Agilent Cup
Coimbatore, Sept. 28 Leading Indian corporate houses are all set to compete with each other for the 2nd Agilent Cup being held in New Delhi between October 5 and 7. Organised by Agilent Technologies Inc in association with Shobiz ... More

CHANNELS AND FRANCHISES
India-Aussie semi-final gets top ratings for now
The weekly television audience ratings continue to climb and broadcaster ESPN is hoping it reaches an unparalleled crescendo when the results for the finals are announced next week. The network’s ESPN and STAR Cricket garnered 63 ... More

RETAILING
Del Monte acquires 40% in Bharti-EL Rothschild venture
New Delhi, Sept. 28 Bharti Enterprises and EL Rothschild Ltd on Friday announced that Del Monte Pacific Ltd, producers, marketers and distributors of premium food and beverage products, had bought 40 per cent stake in their joint venture, ... More

Future Group bets on Home Solutions
Bangalore, Sept. 28 Home Solutions Retail Ltd, part of the Future Group, retailing electronics, consumer goods, furniture and home improvement products, is expected to be the largest contributor to the group’s revenues this year. ... More

MARKETING RESEARCH
Nickelodeon is No 3 among children’s channels
The channel is now planning to increase its reach through 360 degree marketing. More

NEW PRODUCTS & SERVICES
Hyundai launches Getz Prime in diesel
More

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