The Hindu Business Line : More enterprises going for business mash-ups

Bangalore, Sept 28 Taking another leaf out of the consumer Web 2.0 revolution, enterprises are now adopting business mash-ups. A mash-up is an amalgamation of content from more than one source, mostly online.

By overlaying data, business have been able to take advantage of the richer info blend – such as a warehouse manager who plots shipping data using Google Maps, adds weather updates from a Web site and supplements it with internal inventory data to track his goods effectively from a single window.

Now, it goes a step further, coalescing not just online data, but also integrating with existing business applications such as an enterprise resource planning ERP or customer relationship management CRM system and adhering to business processes.

Serena’s new tool

With Serena Software’s platform Mashup Composer, a sales representative or a manager could create a simple application within two minutes.

“Dynamism in IT has been driven by the need of the business users in a company. Ideas, changes, and new implementations are only carried out after involving the IT team. Now, with business mash-ups, this will change,” said Mr Ravi Shekhar Pandey, Manager, Syndicated Research, Springboard Research, an analyst firm.

“Business mash-ups will let the business innovate and fix its problems without relying on IT,” said Mr Timothy S. Zonca, Senior Product Marketing Manager, Serena Software.

Serena’s forum for exchanging and sharing such business mash-ups will be launched in February next year, when it expects 50 applications to be made available.

The firm expects small and medium business users to adopt business mash-ups as they offer a way to reduce costs. This marks a shift in Serena’s strategy of making complex IT applications to simpler, smaller ones that are not deemed important enough for the IT team in an enterprise, but present an unfulfilled opportunity that will smoothen the functioning of the organisation.

“Mash-ups will pick up in an organised way now, with the awareness that IT needs to be flexible and agile growing in India. The environment is more conducive for mash-ups to be used,” added Mr Pandey.

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