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— G.R.N. Somashekar

An inside view of the newly inaugurated Home Town store at Marathalli in Bangalore.

Our Bureau

Bangalore, Sept. 28 Home Solutions Retail Ltd, part of the Future Group, retailing electronics, consumer goods, furniture and home improvement products, is expected to be the largest contributor to the group’s revenues this year.

Addressing press persons after the launch of the Home Town in Bangalore, Mr Kishore Biyani, Group CEO, Future Group, said that E-Zone and Home Town — the group’s retailing brands — are growing at 70-90 per cent and Home Town would record a turnover of Rs 200 crore this financial year. Home Town, a home-making and home improvement store, provides consumers with products and services required to set up a home.

The stores also have in-house financing options by Future Money, a group company that offers finance at zero per cent interest rates. Mr Rakesh Makkar, CEO, Future Capital Holdings, told Business Line that in five months since the first Home Town was launched in the country, the company has financed about Rs 52 lakh worth of consumer billing. “About 30-40 per cent of the people opt for this offer,” he said.

Clarifying that Home Town is not a store like Ikea, Mr Jacob Mathew, Founder-Director, Idiom Design and Consulting, the group’s in-house design company, said that Home Town was targeted at women shoppers and modelled on the ‘Don’t-do-it-yourself’ principle.

The Future Group currently has four Home Towns, 24 E-Zone, 62 Electronics Bazaars, 64 Furniture Bazaars and 45 Got IT outlets in the country.

More Stories on : Retailing | Consumer Electronics

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