The Hindu Business Line : TNS acquires UK co ID Magasin

New Delhi, Oct. 3 Global market insight and information group TNS on Wednesday announced that it has acquired ID Magasin, a leading retail and shopper insight consultancy.

The acquisition accelerates TNS’ implementation of its retail and shopper insights business internationally, strengthens TNS’ portfolio of specialist skills and services, and builds on the US acquisitions of Sorensen Associates in February 2007 and Retail Forward in March 2007.

Mr David Lowden, Chief Executive of TNS, said, “Our ambition is to create the leading global retail and shopper insights practice and this acquisition in Europe is another key step in achieving that. TNS is committed to meeting client requirements for actionable insights and consultancy in this field globally. Shopper insight is a fast-growing area of market research and consultancy. It is a TNS strategic focus.”

Mr Siemon Scamell-Katz, Chairman of ID Magasin, said: “In-store has become extremely important for all our clients. With growing media fragmentation, the store itself has become a key marketing channel for manufacturers of consumer products. As a consequence, clients are re-organising their business functions to focus on shopper needs within stores. I look forward to helping TNS achieve its aim of becoming the world leader in retail and shopper insights.”

The acquisition of ID Magasin enhances TNS’ capabilities in two specific shopper techniques and related consultancy services. The first of these is the use of video to monitor and better understand shopper behaviour, an area in which ID Magasin has a strong track record. The second technique is the use of eye-tracking technology for innovative analysis of shopper behaviour.

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