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Our Bureau

Mumbai, Oct 4

Asia Pacific Breweries (Aurangabad) Ltd (APBAL), a 76 per cent subsidiary of Asia Pacific Breweries Ltd (APBL), has launched Baron’s Strong Brew in India.

Baron’s, a corporate brand of APBL, is the first international premium strong beer to be brewed and launched by APBAL in India.

Baron’s Strong Brew will cater to the strong beer segment, which contributes to over two-thirds of beer volumes in the country.

Brewed under the supervision of Heineken N.V.’s technical wing, using European malt, hops and yeast, Baron’s Strong Brew offers Indian consumers a strong, high-quality premium beer.

“Baron’s honours the fine European tradition of brewing”, said Johan De Deyn (Brewing Manager, APBAL). While its basic ingredients stay original, the taste has been refined to suit the Asian palate.

The beer is being initially launched in Maharashtra in 650 ml and 330 ml bottles priced at Rs 70 and Rs 38 respectively.

The brand aims to carve a strong position for itself in the premium international strong beer segment and will be progressively rolled out in other parts of the nation.

More Stories on : New Products & Services | Breweries

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