The Hindu Business Line : Tuesday, October 09, 2007

STRATEGY
Sony bets on LCD TVs to drive festive sales
New Delhi, Oct. 8 Sony India is betting big on its recently launched Bravia LCD televisions range to drive sales during the forthcoming festival season. It will also invest Rs 30 crore in marketing and promotional activities for the ... More

‘Saawariya’ merchandise range
SPE (Sony Pictures Entertainment) Films India and SLB Films in alliance with the Future Group will launch a special range of merchandise in over 300 stores across 42 cities in the country. Specially created ‘Saawariya’ merchandise ... More

POLICY
`Competition Law likely by mid-2008'
Giving an overview of Competition Law and Policy at an interactive session organised by the Merchants Chamber of Commerce here today, Mr Vinod Dhall, Member and Acting Chairman of the Competition Commission of India, said that the law was likely ... More

RADIO/TV
Listenership rating for FM radio from November
Competition in the FM radio sphere will become hotter from next month as RAM (Radio Audience Measurement) ratings begin to measure popularity of various programmes aired on the channels. This would be based on the listenership these ... More

IPR
Govt suggests revised approach to Glivec case
IP Board without technical member can hear Novartis appeal More

ADVERTISING
Dish TV to raise Rs 1,100 cr
New Delhi, Oct. 8 Dish TV India Ltd, Essel Group’s Direct-to-Home (DTH) service provider, is looking to raise Rs 1,100 crore. “It will be a combination of debt and equity. We are in talks with people, including some who have a ... More

DIRECT MARKETING
Amway India launches TV campaign
Thiruvananthapuram, Oct. 8 Amway India has launched a Rs 15-crore television campaign from September 19, which is managed by Rediffusion DYR. While the company has been regularly advertising in the print medium, going television was a ... More

RETAILING
‘Failure of malls due to clash of realtor and retailer’
Kolkata, Oct.8 The clash of interest between real estate developers and retailers has led to failure of most of the retail malls in India. According to industry players, experts and analysts the sharp rise in real estate prices across the ... More

Khadi plazas competing with retail malls
From glitzy khadi plazas to electronic charkhas, the Khadi & Village Industries Commission (KVIC) is all set to roll out a slew of schemes to ensure the natural fabric gains a deeper market penetration, both in India and abroad.The ... More

Future Group entering marriage services sector
Will draw synergies from its other businesses More

MARKETING RESEARCH
Word-of-mouth most powerful ad tool: Nielsen
Newspapers come second in ‘most trusted list’ More

BRANDS
US Tech rebrands services
Thiruvananthapuram, Oct. 8 US Technology, a leading provider of IT services and BPO solutions for Global 2000 enterprises, has announced that it will market its services henceforth under the UST Global brand. This reflects the ... More

Asiana Hotels unveils luxury property in Chennai
Chennai, Oct. 8 Asiana Hotels Pvt Ltd has launched its first property here. The 114-room new property has been developed on 2.25 acres of land on Old Mahabalipuram Road at an investment of Rs 100 crore. According to Mr Shri ... More