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G. Moorthy

Retail note: Mr Bala Ganesan, Deputy General Manager, Reliance Industries Ltd. (Retail Business), addressing members of the Business Line Club of the Department of Management Studies at RL Institute of Management, Madurai. —

Our Correspondent

Madurai, Oct. 8 Operations and supply chain management are important in the widening of markets, more so, under globalisation, according to Mr K. Bala Ganesan, Deputy General Manager, Reliance Industries Ltd (Retail Business).

“The reason is the need to serve the customer better at a lower cost,” he said while addressing the inaugural meeting of the members of the Business Line Club of the Department of Management Studies at RL Institute of Management, here.

One needed to take care of primary, secondary and reverse logistics in the execution of a business. The product, its quality, price, time and place of delivery contributed to the success in a competitive environment. While production is limited by the capacity of an entrepreneur in relation to market demand, right time and right place in meeting the customer in the distribution of the product have been the vital links in determining the measure of success, he said.

One might be left with many choices to choose from in the execution of the task but the ultimate success depended on the reduction of cost.

Organising the entire operations in a time bound manner would pose problems.

Location of warehouses, storage, transport etc. would need synchronisation. Fluctuations in demand in market would need consideration. The intuition and interest would then hold the key for success in organising the supply chain. Simple but great ideas have often tended to turn the course and the success of an effort, he observed.

Participants raised interesting questions on the model adopted by Reliance Fresh and threats from organised retail business.

Dr.G.R.Balakrishnan, Advisor, Subbalakshmi Lakshmipathy Foundation, Mr T. Murali, Regional General Manager, The Hindu, Madurai, and Capt D.S. Jayaraman, Director, Admission, Training and Placement, were present.

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