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Mumbai, Oct. 9

The Indian Cricket League, an Essel Group venture, has announced that Vyas Giannetti Creative will handle all the design work for its project. Right from designing the official ICL logo to creating and crafting all the individual team identities, VGC will bring its unique and distinctive expertise to the project. VGC will also be involved in designing mascots, collateral and merchandise for ICL. Mr Gaurav Seth, ICL’s Marketing & Communication Head, said: “ ;We are pleased to have VGC as our partner in this endeavour as it brings a strong and distinctive expertise to the table. The ICL and its city teams will sport a funky and ultra-modern look and feel, designed to appeal to modern India and build immediate connects with our consumers.” Speaking on the association, Mr Atul Hegde, COO, Vyas Giannetti Creative, commented: “The task of creating a comprehensive brand identity for a sports brand is both challenging and exciting."

— Our Bureau

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