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Industry & Economy - Rural Development
Unleash a rural revolution, says Pranab

Our Bureau

New Delhi, Oct. 9 Mr Pranab Mukherjee, Minister for External Affairs, today called upon the nation to unleash a rural revolution by creating and empowering rural enterprises, enabling them to climb up the value chain and replicating rural entrepreneurial success stories throughout the length and breath of the country.

While speaking at the India Rural Business Summit, organised jointly by FICCI, the Department of Commerce and the Ministry of Rural Development with the support of nine other ministries, Mr Mukherjee said, “The challenge that we face is how to create a revolution to upscale rural enterprises. We need to devise a framework that would enable rural enterprises to climb up the quality value chain. We also need to look at how we can create networks, both domestic and international, to market the genius of people who reside in rural India.”

Rural innovation

He said the fact that business worth Rs 2.5 crore has been generated by the rural entrepreneurs during the two-day summit by 42 rural exhibitors was a telling example of the innovation of the rural populace in producing world-class hand made products.

The Minister said one of the critical issues facing the country was migration of people from rural to urban centres.

With the projected migration of an additional 140 million people to the urban areas between now and 2020, the pressure on cities will become insurmountable.

“The only real and sustainable solution lies in promoting rural business. Promoting investments in rural areas would make growth inclusive and a higher level of economic activity in the rural areas would empower the rural populace as well as strengthen our democratic institutions,” Mr Mukherjee said.

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