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Chennai, Oct. 11

Henkel India will soon air a commercial for its dishwash brand Pril starring the winner of its ‘You are the Star’ contest, Ms Sundari Gandhi, a housewife from Chennai, who also scripted the advertisement.

The ad has been chosen for its creativity and content, a press release said. Speaking on the contest, Mr Satish Kumar, Managing Director, Henkel India, said, “With this contest, we want to highlight the actual experience of our consumers, thereb y showcasing the reality in our consumers’ everyday lives.” To participate, consumers were required to send in a write-up of their experience with Pril Liquid along with a photograph of themselves with a Pril Liquid bottle.

— Our Bureau

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