Business Daily from THE HINDU group of publications Tuesday, Oct 16, 2007 ePaper |
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Marketing
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Strategy McDonald’s to invest Rs 300 cr in expansion
Flying high: Mr Vikram Bakshi, MD, McDonald's India (Northand East), at a press conference to announce the opening of the first McDonald's restaurant at the domestic airport in the Capital on Monday. - Kamal Narang Our Bureau New Delhi, Oct. 15 Quick service restaurant chain McDonald’s India on Monday said it would pump in Rs 300 crore in the next three years to fund expansion, which includes extending its services to airports, railway stations and highways. “We are aiming to triple the number of our outlets in the next three to five years, while investing Rs 300 crore by 2010 for setting up new outlets and expanding the back-end supply chain,” said Mr Vikram Bakshi, Managing Director, McDonald’s India (North and East). As a part of its strategy to extend the reach to airports, railways and highways, McDonald’s has opened a restaurant at the terminal 1A of the domestic airport of Delhi. It has also signed an agreement with the Indian Railways for opening an outlet at the old Delhi railway station. “We already have a tie-up with Bharat Petroleum and Hindustan Petroleum, which enables us to be present on the highways, and increasing our reach by being at the airports and railway stations is an important element of our expansion,” he said. The initial focus of the company would be the airports at the metro cities including Delhi, Mumbai, Kolkata and Chennai. “The plan, however, will depend on the approval of the Airports Authority of India,” Mr Bakshi added. The company has also opened a new family restaurant in Shalimar Bagh, Delhi taking the total number of outlets in India to 123, with 73 in the northern and eastern region and 50 in the southern and western parts of the country. More Stories on : Strategy | Food & Cuisine
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