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Marketing - New Products & Services
Kodak spectacle lenses launched

Chennai, Oct. 17

Prime Opthalmic Products (P) Ltd has launched the Kodak branded spectacle lenses in the Indian market. Priced in the range of Rs 1,300 to Rs 27,000 with a one-year warranty, the lenses will be marketed in India through Prime’s nine labs and 15 offices, Mr Vikram Gupta, Managing Director, told reporters here.“So far, brand awareness among consumers about spectacle lenses was missing. This new product gives the consumer a choice,” he said.

— Our Bureau

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