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TCS bags $1.2-b Nielsen contract for outsourcing, operation service



Big deal: Mr S. Ramadorai, CEO and MD, TCS (right), and Mr N. Chandrasekaran, Chief Operations Officer, at a meeting in Mumbai on Thursday. —Paul Noronha

Our Bureau

Mumbai, Oct. 18

Tata Consultancy Services (TCS) said on Thursday that it has signed a contract worth $1.2 billion (Rs 4,751 crore) with Nielsen Company, an international information and media company, for outsourcing part of its IT and operation service worldwide. For TCS, this 10-year contract is the largest in terms of value, the earlier one being the $260-million five-year contract received from ABN Amro in 2005.

The deal is a “milestone achievement for TCS as well as the Indian IT industry,” said Mr S. Ramadorai, CEO and Managing Director, announcing the deal to the media here on Thursday.

TCS will be responsible for IT and operational processes of Nielsen and help it integrate and centralise multiple systems, technologies and processes on a global scale. The company will also assume responsibility for certain finance and human resource business processes which will be executed on new BPO platforms built by the company.


As part of the agreement, the IT major will also take over a unit of Nielsen in Baroda with 350 employees, which undertakes market study. The unit will be part of TCS’ knowledge process outsourcing business.

TCS will also set up an Innovation Lab with Nielsen to help the company to conceptualise the next generation of business solutions for its end-clients globally. Responding to a question, Mr N. Chandrasekaran, Chief Operation Officer, said the revenues from the deal would come from the current quarter itself.

“The deal has been structured in such a way that it will protect our margins,” he said.

Nielsen Company which provides television and Internet audience service has presence in 100 countries.

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