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Our Bureau

New Delhi, Oct. 19 Real estate, education and employment and automobiles are among top sectors that opted more for print medium for promotion of their brands between January and September of the current year, according to the Associated Chambers of Commerce and Industry of India (Assocham).

Other sectors that used the medium for the same purpose were consumer durables, FMCG, banking and finance, tourism and aviation, telecom and IT- ITeS.

Interestingly, Central and State Governments, including Union Territories, also opted for this medium for promoting their schemes during the period, according to the chamber.

Pre-launches and launches by real estate companies occupied nearly 30 per cent of total commercials, followed by employment and education, the percentage for which is estimated around 18 per cent. Automobile sector came next with 15 per cent.

FMCG, consumer durables and banking and finance were also the other key sectors in which the volume of commercial advertisements has been significant to sell off this sector to end-users with their percentage ranging around 11-12 per cent, according to the chamber.

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