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— Anand Parthasarathy

Mind the rules! Yasu Technologies CEO, Mr Satish Madhira (centre), explaining the company’s Business Rules products to delegates at the JavaOne conference in San Francisco in May this year.

Anand Parthasarathy

Bangalore, Oct 19 The imminent takeover of the Hyderabad-based Yasu Technologies by SAP, a leader in data bases and enterprise software, is a pointer to the tech ‘hava’ that increasingly wafts the scent of cutting edge Indian intellectual property westwards. It is ever so often an irresistible aroma – just what global tech biggies were looking for to garnish their own offerings.

The acquisition that the two companies jointly announced on Wednesday on the sidelines of the annual SAP TechEd conference in Munich, will allow the German business solutions biggie to offer its customers a pre-cooked, ready-to-eat “Business Rules” side dish.

Rules are constraints on the behaviour of business that corporates must follow to steer clear of disastrous and loss-making decisions. When business becomes too big or complex, such rules can no longer be applied ‘on the fly’ or by ‘seat of the pants’ gut reactions: they much be codified and built into the automated decision-making process. In a short span of less than 7 years, Yasu Technologies has emerged as a world leader in this narrow niche of business rules. In fact, its platform called QuickRules, works equally on the ‘Open’ Java platform as well as on Microsoft’s .Net platform.

This is why it is worth SAP’s while to acquire Yasu rather than try and create its own rule offerings for its customers.

Yasu was co founded by Mr Satish Madhira, an alumnus from IIT Madras, who worked at Infosys before starting his own company with a Hyderabad and Santa Clara, US base. When this correspondent met him earlier this year in San Francisco at the JavaOne conference, Mr Madhira was handling the sharp queries of dozens of entrepreneurs about Yasu’s latest version of QuickRules for loan processing applications. Next week on October 24, he is scheduled to deliver a key speech at the annual Business Rules Forum in Orlando, Florida.

The SAP-Yasu tie up recalls the acquisition in 2005 by SAP’s main competitor, Oracle of another iconic Indian company, iFlex, which has a market-leading core banking software FlexCube as its agni asthra.

An Indian arrow in the quiver is emerging as a necessary weapon for many global tech players battling for business in the computer kurukshetra.

More Stories on : Software | Mergers & Acquisitions | IPR

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