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New Delhi, Oct.22 Media and entertainment company UTV on Monday announced the launch of World Movies, an international movies channel that will feature hit movies.The channel, with a wide library of movies sourced from all over the world, with English subtitles, would focus on the age group of 18-35 years.

“The non-Indian language movie segment is estimated to be Rs 1,500 crore by 2009 and the launch of World Movies is a huge initiative from UTV to tap this growing market,” Mr Shantonu Aditya, Chief Executive Officer, V&S Broadcasting, said in a statement.

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