The Hindu Business Line : Aditya Birla group to raise cement production capacity

New Delhi, Oct. 22 The Aditya Birla Group said on Monday it plans to increase its cement production capacity by almost 50 per cent to 46 million tonnes over the next one year.

The group also announced a change of name of its ‘Birla Plus’ brand to ‘UltraTech’ Cement, making it one of the largest cement brands in the country with a capacity of over 25 million tonnes.

“UltraTech will be the face of our cement business. This will be the biggest brand in the Indian cement business,” Mr O.P. Puranmalka, Group Executive President (Marketing and Strategy) of the Aditya Birla Group, told newspersons at a conference here.

Mr Puranmalka said the group has a total cement capacity of 31 million tonnes and over the next 12 months it would add another 15 million tonnes. The group has a market share of 19.5 per cent, and after the expansion, it is eyeing a share of 22-23 per cent.

More Stories on : New Projects | Brands | Cement

Article E-Mail :: Comment :: Syndication :: Printer Friendly Page

Stories in this Section
Hybrids: Toyota wants import norms eased

Ranbaxy gets nod for Lisinopril

Bajaj brothers see no meeting point yet

HC order on Novartis appeal hearing likely today

Warburg Pincus to pick 11.2% in Havells India for $110 m

Ennore Foundries’ Q2 net rises to Rs 4.7 cr

Aditya Birla group to raise cement production capacity

Posco has no plans to shift location: CM

ONGC Mittal acquires 30% in exploratory block in Turkmenistan

Building workers seek welfare benefits

Skoda employees protest current wage settlement

Royal Palms in marketing tie-up with Great Hotels

Triveni enters deal with GE for manufacturing compressors

Sunteck gets Rs 140 cr from Kotak realty fund

Rajesh Exports bonus issue

Mantri sees Hyderabad, Chennai driving realty boom

Cummins Generator to expand capacity