• Investment World
• eWorld
• Brand Line
• Mentor
• Life
• Canvas
• Praxis
• Urban Pulse
• Brand Quest
• The New Manager

Stocks

• Quotes
• SE Diary
• Scoreboard
• Open-End Mutual Fund

Cross Currency

• Rates
  
  

Shipping

• Ports
  
  

Archives

• Yesterday
• Datewise
• Resources
• In Focus
• In Depth

Group Sites

• The Hindu
• The Hindu ePaper
• Business Line
• Business Line ePaper
• Sportstar
• Frontline
• The Hindu eBooks
• The Hindu Images

K.V. Kurmanath

Hyderabad, Oct. 23 The GMR group, which had effected a major corporate rejig recently, has now begun a process, giving all its verticals in a variety of areas a new brand identity, while carrying the mother identity alongside.

The company has roped in Ray and Keshavan, Bangalore-based leader in brand identity and design consultants for the purpose.

Sources in the company said the DIAL and RGIAL, the Delhi and Hyderabad international airports, would be the first of GMR’s SBUs to have first of such brand identities.

Ray and Keshavan has already prepared a logo for the upcoming Rs 2,478-crore Rajiv Gandhi International Airport (RGIA). The group had started using the new brand identity of the airport in the print advertisements it released this week.

The airport executives would have a meeting this week with the branding consultants to finalise a manual on how to present the logo in a variety of places.

“We need to finalise on the format.

“How should it look like on airport vehicles, signages, uniforms, airport area and at landscapes,” the sources said.

While other SBUs could wait, the RGIA could not as the launch date was fast approaching.

“We will finalise the modalities soon,” they said.

The logo for the Hyderabad airport “symbolised the dynamism and movement of the company” that emerged as a leading airport developer in the country.

The group would work with the brand consultants to continue the effort for other verticals.

More Stories on : Restructuring | Brands | Real Estate & Construction

Article E-Mail :: Comment :: Syndication :: Printer Friendly Page

Stories in this Section
Accutest Labs expands clinical research

Copyright © 2007, The Hindu Business Line. Republication or redissemination of the contents of this screen are expressly prohibited without the written consent of The Hindu Business Line