Business Daily from THE HINDU group of publications Wednesday, Oct 24, 2007 ePaper | Mobile/PDA Version |
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Marketing
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Strategy States - Kerala Raymond opens Zapp store in Kochi Our Bureau Kochi Oct. 22 “For decades, Raymond has had a major influence on fashion and today we are taking yet another step by creating a whole new experience for a whole new audience – the new generation of fashion conscious young adults! Kerala, being one of the important markets for us, we have opened this exclusive Zapp! flagship store in the heart of the city, at Ernakulam. With a strong product range coupled with a unique and fun experience Zapp! would definitely redefine the kidswear market that has a huge potential in India,” Mr Gautam Hari Singhania, Chairman and Managing Director of Raymond Ltd, said at the inauguration of the new Zapp! outlet in Kochi. Targeted at kids between the age group of 4 to 14 years, the Zapp! collection features a wide range of apparel from party wear to relaxed casual wear. Baby Zapp offers a wide range of apparels designed at Raymond Ltd Europe, Bergamo in Italy. More Stories on : Strategy | Readymade Garments | Kerala
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