Business Daily from THE HINDU group of publications
Thursday, Oct 25, 2007
ePaper | Mobile/PDA Version
Business Daily from THE HINDU group of publications Thursday, Oct 25, 2007 ePaper | Mobile/PDA Version |
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Marketing
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Strategy Logistics - Roadways States - Tamil Nadu Parveen Travels opens ‘PitStop’ in Chennai Our Bureau Chennai, Oct. 24 Chennai-based transport operators Parveen Travels Group launched first of its proposed ‘quick service’ restaurant chain — PitStop — on East Coast Road on Wednesday. The brand is owned by AB Resorts and Restaurants Pvt Ltd, a new entity floated by Praveen Travels for the purpose. “We are planning to take the PitStop brand to all major highways across the State very soon through the franchisee route,” said Mr A. Aarif, Managing Director, AB Resorts and Restaurants. However, the company will open a few outlets in Chennai and in some highways on its own, to start with. The outlet on ECR, which has a dining space of 4,000 sq ft, will serve a range of vegetarian and non-vegetarian fast food, including fried chicken, burgers, pizzas and pastas. It also has a separate party and banquet area with Wi-Fi connectivity for small corporate meetings. The Parveen group early this year entered into a franchisee agreement with the London-based fast-food chain brand Dixy Chicken to open 40 outlets in Tamil Nadu and Puducherry. “But, the proposal fell through owing to various reasons, and then the company decided to go on its own,” said Mr Aarif. Though the first outlet consumed Rs -crore investment, the proposed ones would not take more than Rs 1 crore including the real estate, he added. More Stories on : Strategy | Roadways | Hotels | Tamil Nadu
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