The Hindu Business Line : RIL set to re-launch Vimal around Diwali

Reliance Industries Ltd (RIL) is set to re-launch its fabrics brand ‘Vimal’ with a new look, new logo and new offerings around Diwali, with some of the famous names likely to endorse the brand under the ‘Icons of India’ theme. Reliance is also going to launch a range of ready-to-wear apparel for men, for which it has tied up with some well-known readymade garment-making companies.

The company has been in talks with music maestro A.R. Rehman, chess champion Vishwanathan Anand and Bollywood star Aamir Khan, among others, to endorse Vimal.

Vimal is being re-launched nearly three decades after its debut.

The exclusive 20-odd stores have been renovated and new ones would be integrated under the Reliance Mart format of Reliance Retail vertical, under which 500 stores are proposed to be opened across the country in the next few years.

The new-look Vimal, already available in men’s fabrics apart from home furnishings, will also become available in ready-to-wear-apparel format shortly, the company sources said here. These apparel would be available under three sub-brands, namely Vimal Red (with popular pricing for a wide range of the menswear market), Vimal White (a premium and trendy range) and Vimal Black (the top-end sub-brand that would retail only exclusive finely-crafted apparel, designed by Italy’s well-known fashion designer and President of the ‘Made in Italy’ committee, Mr Maurizio Bonas).

Red and White would be available in the exclusive Vimal stores and in all the other stores stocking Vimal. However, Vimal Black would be available only at exclusive Vimal stores.

The Vimal exclusive outlets are being transformed in line with the new identity of the brand.

They claim they will offer top-of-the-line customer shopping experiences and facilities, such as custom tailoring and styling.

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