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Marketing - Retailing
Just in Vogue to add more outlets

Bangalore, Oct. 25

Luxury retail chain Just in Vogue is planning to open more outlets in the coming months, apart from bringing in more international brands into the country. Currently, Just in Vogue, which retails premium and luxury products in categories such as watches, jewellery, perfumes and writing instruments, has 14 exclusive outlets and four shops-in-shops (in Central malls) in eight cities such as Bangalore, Hyderabad, Pune, Mumbai and Ahmedabad. It plans to add eight outlets and two shops-in-shops by March 2008 in cities such as Delhi, Nagpur and Chandigarh – “wherever the youth population is high,” said Mr Manoj Subramanian, Head – Marketing, Just Lifestyle Pvt Ltd. Just in Vogue looks to bring in international brands in the crystal and leather goods categories. The company expects to finish the current financial year with a turnover of Rs 190 crore (Rs 70 crore last year). The luxury brands market in India is estimated to be Rs 3,000 crore, dominated by the grey market. — Our Bureau

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