Business Daily from THE HINDU group of publications
Saturday, Oct 27, 2007
ePaper | Mobile/PDA Version
Business Daily from THE HINDU group of publications Saturday, Oct 27, 2007 ePaper | Mobile/PDA Version |
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Marketing
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Channels and Franchises Web Extras - Brands Arvind Mills in licensing pact with Cherokee “We are very excited to have the opportunity to license the Cherokee brand for India”. 
Mr Sanjay Lalbhai Our Bureau Bangalore, Oct. 26 Arvind Mills has signed an exclusive international license agreement with Cherokee Inc, a global licensor and brand management company. This multi-year agreement covers a wide range of categories including men’s, women’s and children’s apparel, footwear, accessories, home and other categories. Cherokee Inc owns and represents brands such as Cherokee, Side-out and Carole Little, which account for over $3 billion in annual retail sales worldwide. Through this agreement, Cherokee brands will be available at Arvind Mills’ Megamart Outlet Centres and through exclusive stores. Retail direct licensingThe company is primarily focused in global ‘retail direct’ licensing. It has partnered with many retailers in the world including Target Stores, Tesco Plc, TJX Companies, Zellers (Hudson Bay Company) and Pick’n Pay in “providing consumers with well understood brands, making them available on an exclusive basis with these retailers within specific geographic areas.” Said Mr Sanjay Lalbhai, Chairman and Managing Director, Arvind Mills, “We are very excited to have the opportunity to license the Cherokee brand for India. Cherokee is one of the fastest growing brands worldwide and with our experience of working with international brands and knowledge of the Indian retail environment, we are confident that Cherokee will be one of the largest family lifestyle brands across India. The timing could not be better, with the revolution of organised retail sweeping India, we look forward to much success.” Said Mr Mark Nawrocki, Senior Vice-President, Cherokee Inc, “There is no better partner who understands both branding and retail as Arvind. Arvind was the first company to bring leading international clothing brands to India and today their brand list is impressive. Their Megamart Outlet Centres, their planned roll-out of free standing Cherokee Stores as well as their lifestyle business expansion provides us the right model for success,” Based in Van Nuys is a marketer, licensor and manager of a variety of brands it owns and represents.
Currently, Cherokee has licensing agreements in a number of categories, including family apparel, fashion accessories and footwear, home furnishings and recreational products. Cherokee is licensed in 28 countries. Premier clients for the Cherokee brand around the world include Target Stores (US), Tesco (UK, Ireland and certain other European and Asian countries), Zellers (Canada), Pick’nPay (South Africa), Fawaz Al Hokair (West Asia), Grupo Pao de Acucar (Brazil), S.A.C.I. Falabella (Chile and Peru) and Commercial Mexicana (Mexico), Mervyn’s (US), Shanghai Bolderway (China), and for TJX Companies (US, Canada and Europe). More Stories on : Channels and Franchises | Textiles | Brands
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