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Kochi, Oct. 28 Coir Board and Indian Oil Corporation are jointly evolving a novel scheme for promotion and marketing of coir products through selected outlets of Indian Oil Corporation.

This scheme is one among the domestic market development initiatives of Coir Board. Under this scheme, quality coir products will be displayed at the selected outlets of IOC in attractive packing. Customers can purchase coir mats and other products as well as place orders with the IOC outlets.

The Scheme will be extended across the country in a phased manner.

The programme will be formally inaugurated by Mr A.C. Jose, Chairman, Coir Board, on October 31. Mr B. Ashok, State Head of the Indian Oil Corporation, will preside over the function.

Apart from promoting export market of coir and coir products, the Coir Board is laying emphasis on development of domestic market for coir products.

According to Mr Jose, the coir products intended for sale through the IOC outlets will be procured from small-scale producers and distributed to the selected outlets by the Board.

This initiative is expected to boost the domestic market for coir products in a big way and thereby enabling the small-scale producers to get a steady market for their products.

More Stories on : Coir | Channels and Franchises | Petroleum | Kerala

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