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New Delhi, Nov 2 The Government on Friday clearly defined the term “international” brand as stipulated in the policy for foreign direct investment (FDI) in single brand product retailing.

It has clarified that products sold under the same brand internationally would mean sales of the product in one or more countries, outside India.

The clarification came as the Foreign Investment Promotion Board (FIPB) had recently deferred some single brand proposals by Forever New Apparels Pvt Ltd, Trio Sports Pvt Ltd, and La Sovereign Bicyles Pvt Ltd, and had sought clear definition for the term.

The three proposals have been approved by the FIPB today.

In 2006, the Government allowed FDI up to 51 per cent in single brand product retailing specifying three guidelines. According to the Government, products to be sold should be of a “single brand” only, should be sold under the same brand internationally and cover only those products which are branded during manufacturing.

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