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Fiat India may reschedule product launch



Mr Giovanni de Filippis

Our Bureau

Mumbai, Nov. 3 Fiat India may reschedule the launch of its forthcoming product range. The company is considering launching the Fiat Linea first and then the Grande Punto, Mr Giovanni de Filippis, Managing Director, said.

Earlier, the company had announced plans of launching the Grande Punto first, followed by the Linea. The company’s evaluation on launching the Linea first is primarily due to the growing C-plus segment. As of now, the segment has grown to 18,000-plus units on a monthly basis. This is likely to grow further.

Sales target

Moreover, the company, when it launched the Fiat Linea globally, has targeted to attain sales of 2,80,000 units by 2012 of which India, a prominent player in this project, is expect to cross 50,000-60,000 units on an annual basis. The C-segment car will be available with (1.4-litre petrol and 1.3-litre diesel) engine options.

As a price indicator for the forthcoming Indian market, in Turkey, the vehicle is available in the price range of Turkish Liras 15,000-21,000.

It has a localisation level of 60 per cent though the Indian model is likely to have a higher local content as the power train would be manufactured locally, said Mr De Filippis.

The sedan will be manufactured at Fiat India’s plant at Ranjangaon in Maharashtra.

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