The Hindu Business Line : Hind Unilever, S. Africa’s Smollan tie up

Mumbai, Nov. 3 FMCG major Hindustan Unilever Ltd (HUL) has decided to set up a joint venture with Smollan Holdings of South Africa to build long-term capabilities and bring ‘in-store’ execution focus in servicing the company’s modern trade consumers.

The joint venture will be operational from January 1, 2008.

The new company has been named Hindustan Unilever Field Services Pvt Ltd (HUFS) and will work exclusively on behalf of HUL in the modern trade channel only. The operations will begin with the existing modern trade in-store execution team of HUL moving into HUFS.

Smollan Holdings is one of the leading ‘in-store execution and field services’ companies internationally. It has leading edge capabilities in servicing modern trade focused on shelf filling, logistics for merchandising materials, and in store execution.

Mr Sanjiv Kakkar, Executive Director, Sales & Customer Development, HUL, said: “Modern trade in India is growing and evolving very rapidly and our strategy for winning in this growing retail market is to win at point-of-purchase with our shoppers and by delivering best-in-class service to our modern trade customers.”

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