Business Daily from THE HINDU group of publications
Wednesday, Nov 07, 2007
ePaper | Mobile/PDA Version
Business Daily from THE HINDU group of publications Wednesday, Nov 07, 2007 ePaper | Mobile/PDA Version |
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Marketing
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Advertising Media convergence co launched Mumbai, Nov. 6 Mr C.V.L. Srinivas, Ex-CEO, Maxus (a GroupM Media agency), has launched a new media convergence company - Surewaves. The company would offer revolutionary media convergence solutions to drive customer engagement. It would have the ability to combine TV content with Web, Out-of-Home displays and mobile phones. These solutions are being targeted at organisations in retail, retail banking, transport, hospitality, healthcare, expos and Government projects where a customised communication channel to drive customer or viewer engagement is beneficial. SureWaves is also positioned to partner existing Out-of-Home display networks by creating a network of networks using its unique solutions, and driving higher levels of viewer engagement. SureWaves is a group company of Bangalore-based IndusEdge Innovations. - Our Bureau More Stories on : Advertising
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