The Hindu Business Line : Saturday, November 10, 2007

INSIGHT
Good business sense ‘lightens’ up the day for vendors
Local trains have turned Deepavali bazaars with everything on negotiated sale. Stand in a queue for 30 minutes at the railway counter, buy a second class ticket and board the local train. Even before the train moves out of Churchgate, vendors ... More

ADVERTISING
Ads on tickets: Railway move gets mixed response
No takers at North Eastern Railway More

BRANDING
Reliance mulls co-branding initiative for Vimal
To collaborate with an Italian designer More

CHANNELS AND FRANCHISES
BridgeOne brings in Aigo’s digital products
More

RETAILING
Megamart super store plans to be lifestyle value retailer
To stock women’s & kids wear to luggage to home furnishings More

@home plans expansion
Pune, Nov. 9 @home, the home solutions from Nilkamal Ltd, has opened its second store in Pune. With this, it has a presence in 10 cities across the country.Talking to presspersons, Mr Manish Parekh, Director, @home, said the company ... More

MARKETING RESEARCH
‘Sale of sweets down by 40% during Diwali’
New Delhi, Nov. 9 Despite a decline in input costs of sweets, their sales on an average have dropped by over 40 per cent during the current Diwali celebrations as the consumption patterns have shifted towards dry fruits, cookies, chocolates, ... More

BRANDS
LG to reposition brand on aspirational plank
Plans slew of ‘differentiated’, futuristic products More

ONLINE MARKETING
Mobiles, MP3 players top online Diwali sales
Electronic items may garner Rs 250-cr revenue this year: IAMAI More

‘E-marketing vital for online commerce’
Bangalore, Nov. 9 The dotcom era has revolutionised the way we do business. Now, products and services are bought and sold over electronic systems such as the Internet and the amount of trade conducted electronically is growing at a rapid ... More

NEW PRODUCTS & SERVICES
Veetee Fine Foods unveils ready-to-eat range
New Delhi, Nov. 9 The UK-based Veetee Foods’ Indian arm, Veetee Fine Foods Ltd (VFFL), producer and marketer of basmati rice in India and overseas, has recently forayed into the Rs 200-crore ready-to-eat category in India.The ... More

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