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Proline Fitness plans stores in Sri Lanka

Our Bureau

New Delhi, Nov. 10 Fitness products brand Proline Fitness plans to set up two stores in Sri Lanka by next year and open more stores in India.

The retail chain markets fitness equipment of Johnson Health Tech Ltd in India and Sri Lanka, apart from selling footwear and apparels.

“We see good growth opportunity in Sri Lanka. We have a store there and we are looking at opening two more by 2008,” said Mr Rajiv Wallia, CEO, Proline Fitness.

More stores

In India, the company plans to take the number of stores to around 70 by next year from 56. By 2010, it plans to have 86 stores.

The company will beef up its presence in tier-I as well as tier-II towns like Kochi, Baroda, Varanasi and Surat among others. It now has presence in 24 cities.

“The kind of lifestyles and the stress levels that exist in present day times are driving the sale of such products. The sector is witnessing 25 per cent growth every year but we hope to grow much faster at 50-60 per cent,” said Mr Wallia.

The company would spend Rs 4-5 crore in setting up these stores in the next two years, he added.

Apart from retail stores, the company also caters to commercial and institutional markets also.

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Proline Fitness plans stores in Sri Lanka


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