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Mumbai, Nov. 12 ICICI Prudential AMC has tied up with New India Co-operative Bank for distribution of its mutual fund schemes

The bank will now be distributing ICICI Prudential mutual fund products to its customers through its 20 branches across districts of Mumbai/Thane and Surat.

“This new engagement with New India Co-operative bank known as the “Common Man’s Bank” will help us in strengthening our distribution base and thus facilitate in reaching a wider customer base across all sections of society,” said Mr. Nimesh Shah, Managing Director & CEO, ICICI Prudential AMC

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