The Hindu Business Line : Dabur unveils hard surface cleaner

Dabur India Ltd, the Rs 2,234-crore consumer goods major, on Tuesday announced its entry into the burgeoning hard surface cleaner market with the introduction of a kitchen cleaner and a floor cleaner under the brand name ‘Dazzl’. The company also announced the signing of actor Khushboo as the brand ambassador for the new range.Mr Girish Kumar, Senior General Manager, Home Care, Dabur India, said, “It is a kitchen cleaner that ensures complete protection from oil, grease, and invisible germs in kitchen surfaces like gas stoves, kitchen platform, tiles, chimneys, exhaust fans, sinks, microwave oven, mixer, toaster, kitchen cabinet and utensils.”The Dazzl Kitchen Cleaner will be available in two SKUs of 400 ml spray (priced at Rs 75) and 500 ml toggle (Rs 65), while the Dazzl Disinfectant Floor Cleaner will come in 500 ml SKU, priced at Rs 48.

— Our Bureau

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