The Hindu Business Line : Thursday, November 15, 2007

STRATEGY
Disney repositioning its three channels
New Delhi, Nov. 14 Disney, the flagship channel of Walt Disney Television Network, is growing up. The nearly three-year-old channel is “edging up” its proposition, says Mr Antoine Villeneuve, Senior Vice-President, and ... More

Nirula’s opens ice-cream museum
New Delhi, Nov. 14 For the Delhi-based quick service restaurant chain Nirula’s, it’s marketing with a difference. On Wednesday, the chain opened its first ice-cream museum, on the occasion of Children’s Day in the National ... More

Your family photo on your Deutsche Bank credit card
DIFFERENT STROKE More

BSNL offers installation fee waiver
Coimbatore, Nov 14 Bharat Sanchar Nigam Ltd has announced waiver of installation charges for new landline/WLL connections booked from November 1 to January 29 next. In a press release, it said that installation charges of Rs 500 for ... More

RURAL MARKETING
‘Market micro insurance via post offices’
Mumbai, Nov 14 Insurers need to look at other distribution channels such as post-offices for marketing micro-insurance, said Mr P Chidambaram, Union Finance Minister. Micro-insurance implies small ticket policies customised for the ... More

INSIGHT
Making advertising accountable
If ad agencies have diminished in stature, their shrugging off responsibility of the clients’ business and embracing escape routes is to blame. More

ADVERTISING
The trouble with ethics
The promise is often overstated, so exercise your right as a consumer and voice your concerns about being shortchanged. More

PROMOTIONS & OFFERS
Now pre-paid Office 2007 tool from Microsoft
Hyderabad, Nov. 14 Just like a pre-paid mobile telephony card, you can now have a pre-paid Office 2007 productivity software from Microsoft in India.This offering that comes with the purchase of new personal computer allows a user to ... More

RETAILING
Trends in Vogue expanding salons
Setting up training centres to tackle manpower shortage More

MARKETING RESEARCH
‘Net TV will struggle to gain foothold here’
Carriers can adopt hybrid model for successful venture: Gartner More

BRANDS
Premium’s the watchword
A buoyant economy and increased design consciousness boost Titan’s outlook as it bets big on premium brands this festive season. More

Super premium beer brand Carlsberg setting up 2 units
To target mass segment with Palone More

Only Vimal’s back!
The iconic brand rolls up its sleeves for a second innings. Opinions vary on its re-launch strategy. More

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Brand Quest

P-Note blues

Union Budget 2007-08

Railway Budget 2007-2008

Economic Survey 2006-2007

Other Top Stories
Gold prices likely to drop below Rs 10,000

Nifty future swings wildly around spot

‘Market micro insurance via post offices’

Pension reforms most needed in India: Study

Why does the American way fail in Japan and India?

Let CDMA operators unlock handsets: COAI

Cipla gets another Govt notice on overcharging

Looking back
Nov. 4-Nov. 10
Amrutanjan adding olive oil, home insecticides to portfolio

GSK set to launch cancer drug Tykerb in India

Festive fervour: FMCG, durables majors go all out to woo consumers