The Hindu Business Line : Nirula’s opens ice-cream museum

New Delhi, Nov. 14 For the Delhi-based quick service restaurant chain Nirula’s, it’s marketing with a difference. On Wednesday, the chain opened its first ice-cream museum, on the occasion of Children’s Day in the National Capital Region of Noida.

Located inside Nirula’s ice cream factory, this museum provides visitors an entertaining mix of ice cream-related facts, trivia and a piece of ice-cream making action and games as well. Speaking on the launch, Mr Samir Kuckreja, CEO and Managing Director, Nirula’s Group, said, “Both ice creams and kids have a long lasting and intrinsic relationship with Nirula’s. This Children’s Day, we wanted to do something unique for our young patrons. And what better than their own ice-cream museum, which not only indulges kids with their relished treat but also teaches them a lot more about history, cultures, traditions weaved in with the journey of the ice cream across different nations.”

“We have also added features like ice cream recipes, poems, ice cream activities, fun games and so on. Incidentally, when we sent out invites for the museum launch, we received an equally enthusiastic response from adults as from kids,” he added.

On the occasion, Nirula’s invited children from NGO Khushii, as well as some school children to be a part of the museum’s maiden trip. Nirula’s supports Khushii’s Shikshantra project, and collects funds for some remedial schools.

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