Business Daily from THE HINDU group of publications Wednesday, Nov 21, 2007 ePaper | Mobile/PDA Version |
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Corporate
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Outlook Marketing - Strategy Porsche plans 10 centres by 2010
The new Porsche Carrera GT is displayed at Porsche’s new showroom in south Mumbai on Tuesday. The Carrera GT, a technological and sporting icon of Porsche, will be on display for a few weeks before being flown back to Germany. — Our Bureau Mumbai, Nov 20 Expecting a 40 per cent growth in sales, the German luxury carmaker Porsche will open new centres in Chennai, Bangalore and Hyderabad in the next year. “When we started three years ago people were sceptical about the future of the high-end car segment in India. Now we are the market leaders in sports-car segment and are poised to open additional Porsche centres,” said Mr Ashish Chordia, CEO, Porsche Cars India Pvt Ltd. Porsche opened its first centre in Mumbai on Tuesday, which is its second in India. The first Porsche centre in the country opened in New Delhi two years ago. The current year sales forecast of the Porsche is 150 units. Porsche, with a price range from Rs 55 lakh- Rs 1.4 crore, is now selling their Boxter, Cayman, Cayenne and 911 ranges in India. Panamera from the Porsche stable will be launched in late 2009. Booming salesPorsche India has plans to open a centre in North Mumbai by 2009. The sales are booming across the region, according to Mr Mohamed Rehman, After Sales Director of Porsche Middle-East and Africa, which covers 16 countries including India. “Eight years ago our annual sales figure was 400. Last year we sold 5,300 cars in the region. There will be not less than 10 Porsche centres in India by 2010,” Mr Rehman said. Mr Chorida, CEO of Precision Cars India Pvt Ltd, the importer of Porsche in India and its dealer Shreyans Motors Pvt Ltd is in the process of selecting dealers in Chennai, Hyderabad and Bangalore. “We want to make a foray into south India where there are many takers for sports cars. We get many orders from south Indian cities,” said a marketing official of the company. More Stories on : Outlook | Strategy | Cars
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