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Our Bureau

New Delhi, Nov 20 IBM today unveiled Store Integration Framework (SIF), an innovation-suite designed specifically for the Indian retail sector.

SIF is a middleware, developed specifically for retail that integrates retailer’s devices, applications and solutions to create responsive stores.

“IBM’s innovation suite for the Indian retail sector includes solutions such as digital video surveillance (DVS); the integrated multi-channel retailing solution, and AnyPlace kiosks solution, to help Indian retailers leverage IT for greater competitiveness. These solutions will help Indian retailers address key issues related to security, channel integration, and customer management helping them boost sales, increase management efficiencies, minimise losses due to theft and increase customer satisfaction,” the company said.

The retail solutions were showcased at the IBM India Industry Solutions lab, co-located at the India Research Laboratory, in New Delhi.

The Store innovations combine a service-oriented architecture to help retailers transform customer experience, empower teams to boost productivity, and streamline store processes while reinvigorating customer loyalty and driving profits, IBM said.

Leveraging technologies, such as RFID, and the ability to share data enterprise-wide on supply chain, empowers retailers to meet the customer expectations.

“With increasing competition, companies need to and are actively looking for IT solutions that will allow them to focus on strategic and innovative business models. IBM’s understanding of retail business coupled with innovation focus will provide retailers in India with the impetus to meet increasing customer demands, build competitive edge, drive fast paced growth and boost profitability,” Mr K.S. Raghunandan, Director - Solutions, IBM India/SA said.

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