The Hindu Business Line : London offers best return on investment: Study

The research finds that only a fifth of Europe-based companies say they have experienced a great deal of diversification and expansion into new business, compared to nearly a third of London-based companies.

Our Bureau

New Delhi, Nov 21

Six out of ten Indian and the US companies surveyed in London believe the city offers the best return on investment (RoI) for expanding into the global marketplace according to a research commissioned by Think London, the inward investment agency for London.

London has been identified as the European city where the US and Indian companies grow fastest, according to Penn Schoen & Berland, authors of the research report.

This is the first time that a survey of foreign direct investment has taken into account RoI and growth, as well as corporate social responsibility and environmental factors, when establishing the performance of European cities.

New biz areas

London offers a range of diversification and expansion opportunities into new business areas.

Think London’s research finds that only a fifth of Europe-based companies say they have experienced a great deal of diversification and expansion into new business, compared to nearly a third of London-based companies. Mr Michael Charlton, Chief Executive of Think London, said the “US and Indian businesses are the top two sources of new FDI projects into London.

This research demonstrates that these companies investing in a London presence do indeed get a better return when compared to other European locations.” The survey took place to coincide with a visit to India by Mr Ken Livingstone, the Mayor of London.

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