Business Daily from THE HINDU group of publications
Friday, Nov 23, 2007
ePaper | Mobile/PDA Version
Business Daily from THE HINDU group of publications Friday, Nov 23, 2007 ePaper | Mobile/PDA Version |
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Info-Tech
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Outlook Marketing - Strategy EPRS to expand Indian operations Our Bureau Pune, Nov 22 Electronic pre-paid recharge technology provider EPRS Prepaid Recharge Services India Pvt Ltd is set to expand its distributor network and the scope of the services it currently offers here, initially to 150 towns in Maharashtra and Goa, with a national rollout to follow. The company, an 80:20 joint venture between the Israel-based EPRS and its Indian partner Mr Vikram Anand, has been operating in Pune since the last two years, and offers electronic recharging for pre-paid subscribers of cell phones and direct-to-home television, and purchase of airline and rail tickets through its 10,000 strong retailer network. Amongst the services that will be soon become enabled on the EPRS platform are purchase of insurance and payment of premiums, utilities, banking and cash remittances, the Director and CEO, Mr Anand, said. The expansion plans would entail increasing the number of retailers to around one lakh across the country over the next two years, he said, adding that an EPRS retailer could be in business with as little infrastructure as a mobile phone with which to connect to the EPRS system. Mr Zeev Goldstein, technology consultant, EPRS India, said that for every transaction, the end-to-end loop closure at the same second ensured complete security for the user, who would also be issued with a receipt and a unique transaction number. “We are not changing the existing behaviour of commerce. A tool for electronic payment across operators is now available,” he said. More Stories on : Outlook | Strategy | Telecommunications
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