Business Daily from THE HINDU group of publications
Sunday, Nov 25, 2007
ePaper | Mobile/PDA Version
Business Daily from THE HINDU group of publications Sunday, Nov 25, 2007 ePaper | Mobile/PDA Version |
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Corporate
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Outlook Marketing - Direct Marketing Clearock to raise pitch for its health products L.N. Revathy Coimbatore, Nov. 24 Clearock Enterprises Pvt Ltd, a wholly owned subsidiary of US-based Clearock Inc, has embarked on a campaign to popularise its product lines. The Indian subsidiary, headquartered at Bangalore, has in the last two-and-half years expanded its reach across towns such as Shimoga, Mangalore, Udipi, Belgaum, Kolhapur, Udhagamandalam and Coimbatore. It is planning to launch an awareness campaign in Kolkata and Begumpur before end- November. Sharing the growth plans, Mr. Prithvi Raj Urs, Corporate Communications Lead, told Business Line that the company initially started marketing health products such as Flex-Izy and Flex-Izy HP. ‘Over the last two years, we have expanded our product lines to include moisturizing cream, shaving cream, shampoo and conditioners, health and wellness products and comfort and convenience products. Clearock is working on a lot of products and propose to introduce at least three to four products every quarter, he said. The company has established a strong Direct Selling Agent network of over 2,000, apart from a franchisee at Kolhapur.
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