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Money & Banking - Insight
The logistics of organising an event

L.N. Revathy

There is this oft quoted Tamil saying ‘Kalyanam panni paar; veetai katti paar’ (that translates loosely as ‘see if you can conduct a marriage/ build a house’) to remind one of the Herculean efforts involved in making either or both happen.

To that idiom, one can add ‘Conference nadathi paar’ or ‘try conducting a conference’. Andhra Bank that played host to BANCON 2006 at Hyderabad last November, would surely empathise with that statement.

Internal conferences may be common for a bank. But this was the biggest event in the banking calendar with top officials from the Finance Ministry, the Reserve Bank, CEOs and chairmen of the various Indian and foreign banks and other dignitaries attending this annual event. In all there were more than 2,000 visitors. Andhra Bank took on the challenge of organising and hosting an event of this magnitude and making it a ‘memorable and successful’ one. Their effort impressed all who converged in large numbers at the Hyderabad International Convention Centre to attend the event. The preparatory works commenced four months ahead of the scheduled date – November 3 and 4 of 2006. A team of 10 officials was identified for coordinating the entire programme. They formed the nodal point.

Committees

This team drew up a structure, formed separate sub-committees such as the reception committee – one at the airport and the other at the venue, registration committee, accommodation committee, transport committee, sight-seeing committee, technology support committee, cultural programme committee, food committee, media management committee, exhibition committee and programme recording committee and serialised the arrangements.

The agenda for each of the sub-committee, comprising 6-8 members each, was well-defined and the job assigned to the members clear-cut, to avoid confusion.

Members of the airport reception committee for instance, would wait at the airport with a banner to receive the invitees and other dignitaries.

A member of this group would accompany the invitee up to the transport, from where the transport committee would take over. The structure ensured ‘no miss in the link’.

The bank hired 4 (18 and 25 seater) mini buses and about 40 cars, including 10 luxury cars, to transport officials and guests from and to the airport, conference venue and hotel.

The chairmen of the various sub-committees initially met once a fortnight to review and fine-tune their duty, but as the countdown for the event began, it had become a daily routine.

While such preparations took place at the back end, Andhra Bank commenced the BANCON 2006 campaign by displaying eye-catching sign-boards at vantage points across the city, at the airport, railway station, shopping malls etc.

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