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Mumbai, Nov. 28

Vidal Sassoon, the hair care consumer brand, has entered the Indian market through a distribution arrangement with Presto Industries, the marketer of the combs & hairbrushes under the hair brushes brand Roots. Presto Industries has a distribution network of more than 30 active distributors across India. Vidal Sassoon will introduce a whole range of hair products like hair brushes, hair dryers and hair colours in the country.

— Our Bureau

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