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Mumbai, Nov. 28 Hakoba Lifestyle Ltd has launched a new brand with designer Rocky S under the name of Rocky Club.

Targeting the youth with its new designer-led brand, Hakoba is expecting the line to generate revenues to the tune of Rs 75 crore in the next three years.

Mr Madhup Dokania, CEO, Hakoba Lifestyle said: “Hakoba’s key focus has always been women’s wear in the apparel market. However, we now plan to expand the business by venturing into new product segments under different brand names targeting the lower, medium and higher segments of the society.

“We’re now venturing into a new segment called Club & Fashion and have tied up with renowned designer Rocky S for the Hakoba Club line called Rocky Club.”

Rocky Club would have garments pegged between Rs 800 and Rs 3,000.

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