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Mumbai, Nov. 28

Maxwell Industries, part of the VIP Group, will be setting up own exclusive stores across the country under the name ‘Green Room – Ultimate Comfort Zone’. The VIP Group’s brands comprising VIP, Frenchie, Frenchie X, VIP Feelings, Lovable, and Daisy Dee will all be available under its branded stores. The company has test marketed a concept ‘Green Room – Ultimate Comfort Zone’ in its Kolhapur store. Maxwell Industries plans to open 2 50-300 exclusive stores across the country through the franchisee route in different formats to optimise the exposure for all brands under it. The objective with the retail stores is to provide wider choice of products on account of better shelf space and mind share of customer, according to the company.

— Our Bureau

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