Business Daily from THE HINDU group of publications
Friday, Nov 30, 2007
ePaper | Mobile/PDA Version
Business Daily from THE HINDU group of publications Friday, Nov 30, 2007 ePaper | Mobile/PDA Version |
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Corporate
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Announcements GM sets up design studio in Bangalore Our Bureau Bangalore, Nov. 29 The world’s largest auto maker, General Motors, has opened a car design studio here signalling its increasing commitment to the Indian sub-continent. General Motors’s Vice-President for global design, Mr Edward T. Welburn, told newspersons on Thursday that the new facility will be part of the GM Technical Centre located near Bangalore. The design studio will have about 70 employees by the end of this year. It will be capable of supporting a global design strategy for the technical centre making it General Motors’ centre of expertise for interior trim and component surfacing. Mr Welburn said it will take some time before the studio starts designing complete cars. “It will initially be like a listening post for us to gather and understand local product design requirements,” he said. With the addition of this studio, General Motors now has 11 such studios across the world. “By 2012, each of our product we make will have contribution from the Bangalore design studio,” one of the officials of General Motors’ said. The technical centre itself has about 1,900 employees currently. Small car focusMr Welburn said one of the main focus of General Motors currently has been designing small cars. “There is more creativity in building small cars than ever before,” he said. Mr Welburn said with the help from technologies such as clay milling capability, along with supporting equipment and virtual reality technology, the Indian design studio will contribute to the mid-cycle enhancement of existing models and the advanced design of future products. “This design centre will be an integral part of our future products,” he said. More Stories on : Announcements | Cars
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