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Film actor and brand ambassador Kareena Kapoor at the launch of Head & Shoulders' new variant in Mumbai on Thursday. - Shashi Ashiwal

Mumbai, Nov. 29

P&G’s anti-dandruff shampoo brand, Head & Shoulders, has roped in actor Kareena Kapoor as its new brand ambassador. Actor Shreya will be the brand ambassador for the South . At the same time a new variant of the brand – Head & Shoulders, Anti-hairfall — has been introduced. At a press conference, Mr Anantha Nayak, Brand Manger, Head & Shoulders, said: “Head & Shoulders continues to be our leading brand in terms of volume. We ha ve identified different consumer segments with our portfolio of brands. With our new variant we are addressing the hair fall problems of our consumers.” Besides, the Rs 1,200-crore shampoo segment has been growing between 12 and 15 per cent while the anti-dandruff segment is growing faster at 25 per cent, according to the company.

— Our Bureau

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