Business Daily from THE HINDU group of publications
Friday, Nov 30, 2007
ePaper | Mobile/PDA Version
Business Daily from THE HINDU group of publications Friday, Nov 30, 2007 ePaper | Mobile/PDA Version |
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Marketing
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Brands Info-Tech - Internet CavinKare unveils social networking portal 
Actor Asin Our Bureau Chennai, Nov. 29 The Chennai-based FMCG major CavinKare on Thursday announced the launch of its new Web site Spinz.in, a social networking portal, to promote one of its brands Spinz. The company has three products — talcum powder, deodorant and perfume — under the brand Spinz. According to Mr Ramesh Viswanathan, Executive Director of the company, of the Rs 600-crore talcum market, Spinz is the second, not counting the baby talc category, with a share of 7 per cent. Ponds is the market leader with a 45 per cent share. In the Rs 200-crore deodorant segment, where Axe is the market leader with around 30 per cent share, Spinz holds 6 per cent. CavinKare is test marketing its Spinz perfumes in West Bengal and Assam, Mr Viswanathan said. South contributes 35 per cent of the talcum power market, followed by West (25 per cent) with the rest coming from the North and the East. Interactive platformAddressing the media here, he said, “spinz.in is an interactive Web site offering a plethora of information ranging from hippest hangout in cities to chatting and gaming.” The company chose to launch the Web site as the Internet is a growing medium and offers scope for a brand to set a two-way interaction with its consumers and can become the mainstay of brand communication in future, he said. Film actor and brand ambassador of Spinz Asin launched the Web site. More Stories on : Brands | Internet | Personal Products | Promotions & Offers
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