Business Daily from THE HINDU group of publications
Tuesday, Dec 04, 2007
ePaper | Mobile/PDA Version
Business Daily from THE HINDU group of publications Tuesday, Dec 04, 2007 ePaper | Mobile/PDA Version |
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Marketing
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Strategy Samsonite, Viktor & Rolf in deal Mumbai, Dec. 3 Samsonite has announced a partnership deal to develop a luxury collection of soft leather travel bags and accessories with popular international fashion designers Viktor & Rolf under the company's premium Samsonite Black Label brand. The collection will be called `Samsonite Black Label by Viktor & Rolf' and will be designed by Viktor & Rolf with a worldwide launch in fall 2008, available in store by spring 2009. A worldwide advertising and public relations campaign will support the new collection in 2009.- Our Bureau More Stories on : Strategy | Leather | Brands
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