The Hindu Business Line : Amway’s new cosmetics range

Direct selling major Amway India has targeted a turnover of Rs 2,500 crore in the calendar year 2012. The cosmetics & skin care, home care, personal care and nutrition & wellness products company hopes to record a turnover of Rs 800 crore in the year 2007. In 2006, the company clocked a turnover of Rs 738 crore. This was announced by Mr William S. Pinckney, Managing Director & CEO of Amway India Enterprises, at a news conference held here on Tuesday to announce the launch of a new range of colour cosmetics under the “Attitude Colours” brand name. The range comprises lipsticks, nail enamel and eye liner and would be sold across the country through Amway’s 4.5 lakh-strong distributor network. Amway has already launched its “Artistry” range of products in the skin care category.

Amway India, he said, was also toying with the idea of introducing a line of products for males. It currently has on offer 85 products across five categories such as personal care, home care, nutrition & wellness, cosmetics and gift catalogue. About 85 per cent of the products sold by Amway India are manufactured within the country through third-party manufacturers, Mr Pinckey said.

— Our Bureau

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