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Marketing - Alliances & Joint Ventures
Salora, Nachtmann tie up

New Delhi, Dec.4

Salora, the Rs 1,200-crore conglomerate with focus on distribution, retail and servicing of consumer electronics, IT and telecom products, on Tuesday said that it plans to foray into the lifestyle product domain in association with Nachtmann, a division of Riedel Glass. Salora is currently associated with international market leaders such as Sony Ericsson, Acer, HP, Panasonic and BenQ Siemens, for its distribution and servicing nationwide. Nachtmann is a Germany-based crys tal brand known for its decorative lifestyle, table ware and home accessories, and following its tie up with Salora, it will have standalone ‘Nachtmann’ stores in leading Indian metros.

— Our Bureau

More Stories on : Alliances & Joint Ventures | Consumer Electronics

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